Successfully Explore Real Estate Word Of Mouth Marketing Model. From Shuofeng Court Project

With the development of the Chinese estate industry, the estate marketing are heading to mature, from the simple experience replication to theoretical creative. Many large and perfect estates begin to enhance the construction of industry chain, create the brand of a hundred years. Using CRM etc. technique means, they practice the marketing of the " customer center" mode, namely, put the customer in a core place in order to increase customer's loyal to some brand. The word to word model is a perfect marketing model . make old customer woulding like to recommend, introduce continuously own friend, colleague's acquaintance comes to buy the building, becoming the good public praise spreads effect. This line of of the valid method was been the floor dish sale mode of the half effort and double results by the proof.The characteristics of the real estate profession comes to a decision its have the servicing business characteristics, but the application of the public praise compare in service profession in visible product market more important, even have the influence. The public praise spreads process as the ministrant and invisible problem provided the good the method of solution. Because a consumer can't understand a service enough and completely before consumption, he will look for the public praise information there from the experienced consumer. At the same time, come from the public praise of the experienced information source can help to overcome the service purchases the inside lower than sex with the problem of the quantity information lessTo become the good public praise, is a need to depend the product with serve, must value the marketing strategy from the ex-period in item, subdivide to choose the target market, and position to wind up the tight matching the target market in the product primarily, combine to adopt concentration turn the strategy. Make target customer's community possibly the earth together the quality turns, from but become in sold process the word to word is on the service link, aims at the characteristics of the house property profession, stress the trustworthiness sells the floor, the point works well" the hurl tells the management", turn passive for active, turn negative factor as the positive factor, dissolve the bad influence is early.