| Along with the market economy of socialism has developed rapidly in our country, many enterprises are facing the intensive market competition .It is necessary to analyze the competitive situations and its own character to make scientific development strategy to anticipate in market competition and realize its sustained development.This paper, using the modern strategic management theories and research methods, based on the specific research object, i.e. Nanjing International Marine Equipment & Spares Ltd which belongs to conventional small-middle enterprises, conducts the respective analysis and research of macroscopic environment, affecting the company's development, the overall environment of industry. And aiming at its own character, the paper deals with the analysis of the superiority, inferiority, development opportunities and risks of the company by SWOT analysis. At last, on the basis of the analysis, the paper express the development strategy of Nanjing International Marine Equipment & Spares Ltd in short term and long term and the procedure of carrying out the strategy and the guarantee of the strategy.In brief, by the analysis of the paper, the author thinks the paper will be of far-reaching signification for improving the management level, setting up the high quality for the management mode, improving the core competition of the enterprise thoroughly for Nanjing International Marine Equipment & Spares Ltd. At the meantime, it will be also of certain referential signification for the work of strategic development for other relative and small-middle enterprises. |
PDF Full Text Request