China's Car Market Marketing Model Study

Accompany with the WTO affiliation, the Chinese automobile industry got the unprecedented development, the main part of the sedan market consumer appeared a huge change in China, it has changed from the official buyer to the private buyer. The competition on the sedan industry has been transferred from the products and price to the after service market. Based on the relevant marketing theories and by utilizing the successful experiences of foreign automobile industry, and focused on the real situation of the Chinese sedan industry and market, this dissertation does some research on the sedan marketing modes, consequently proposes some countermeasures with respect of the problems present in the development in our country.Firstly, this dissertation introduces the automobile marketing theories both in China and out of door. Secondly, it analyzes the domestic sedan industry and environment. The third part makes some illustration on the consumer behavior based on the market analysis and relevant information. After that, the dissertation attempts to analyze the present sedan marketing modes and the exist problems. Finally, it puts forward the suitable countermeasures of the sedan marketing.This dissertation attempts to analyze the whole sedan marketing situation of our country, summarize practical automobile marketing thinking and marketing technology, put forward some suitable countermeasures to perfect the sedan marketing modes, and set up some proper marketing modes which meets international standards and accord with China's conditions, offer some reference for the development of Chinese automobile industry.