The Countermeasure Research Of Our Country Family-used Sedan Industry Development

"Far away, but not the dream " a famous automobile correspondent described thedistance through which the sedan needs to go into the Chinese family. As Chineseeconomy and sedan industry developing fast and the residents' income rising, thesedan is soon going into the Chinese family. Chinese automobile industry wasfounded with the new China, and had been developing through 50 years, especiallyduring the 20 years of reform and open, with the economy high-speed developing, theautomobile industry also developed fast, and has established a relative completeautomobile system and has its own trade features. As an important part of theautomobile industry, Chinese sedan industry experienced growing out of nothing andgrowing from weak to powerful and developed from only several country-ownedenterprises to more than thirty enterprises of country-owned,China-foreign-ownedand local people-owned, all these made necessary prepares for the sedan going intoChinese family. But we should keep clearly that there is a long distance between oursedan industry and developed country's sedan industry, and inspected by our joiningWTO and economy globalization, our sedan industry is facing the chance andchallenge that never faced. How to grasp the chances and how to handle the challengeis an important problem that our sedan industry needs deal with. Based on thisbackground, this article systematically analyzes our sedan industry and sedan market,firstly elaborates the present situation and features, then particularly analyzes thefactors and problems that inspect and confine the development of the sedan industryand sedan market. And brings up policies and advices in accordance with theseproblems. This article also brings up the mode,stages and guiding principles of thesedan going into Chinese family by drawing lessons from developed countries. At last,this article forecasts the development of the sedan industry, and draws the conclusionthat economical sedan will become popular in family-used sedan market. I wish thisarticle could give some references and experiences for the development of ourfamily-used sedan industry and enterprises.