Chint Nanjing Sales The Company's Strategic Positioning And Implementation Of The Program Study

This thesis takes CHINT Nanjing sale filiale as an example and expounds the strategic positioning and implementation of Chinese little sale enterprises of low voltage electrical equipment industry.Systematic theory and methods of strategic management have been taken in this thesis. By establishing Five-power model to analyze marketing competition , by using SWOT model to enumerate strengths, weaknesses, opportunities , threats and SO, ST, WO, WT strategies, the questions and abilities of CHINT Nanjing sale filiale has been analyzed and MP positioning has been used to provide theory basis for market's scope and product's varieties . At the end of the paper, the author has designed specific implementary schemes of CHINT Nanjing sale filiale in the future.The thesis set its chief viewpoint to that CHINT Nanjing sale filiale should utilize the demands of electrical equipment owing to the economical development of China, rely on the strong brand of CHINT, optimize all sorts of resources and convert them into particular resources of it to achieve its transnormal development. The thesis combined the individual enterprise and the whole industry, can be used for reference by low voltage electrical equipment nongovernmental business of China.