Commercial Bank Customer Value Evaluation Model Design And Empirical Research

The customer is a foundation of business enterprise existence and development, obtaining in the competition the increasingly vigorous environment and keep the focus that the high-quality customer becomes business enterprise concern, also therefore become marketing theories researcher to pay attention to of a little bit hot.In obtain and keep the customer's research, how the problem measured the customer's value to become a key.In the former research, what theories field point pay attention to is the customer's currency value, with the customer is the whole life worth research for represent, around customer currency value of concrete measure method and model appeared a great deal of research.But keep research and customer to relate to a going deep into of development along with the customer, people discover what customer provide's ising not only is a profits, customer non- currency the value develops the influence in the strategy to can't neglect, either at the customer to the business enterprise.The academic circles is worth to customer medium non- currency value of the research have a certain study, but all escape from the profession of business enterprise place to carry on an evaluation, the research which aims at commercial bank the customer of the company to be worth to evaluate index sign system is more opposite less.Along with financial profession especially what commercial bank market compete is a benefit vehemence, each commercial bank relates to management at the customer, market marketing, internal resources' allotment's etc.s all need the customer whom the overall quantity turns worth evaluation to carry on by guiding commercial bank urgently the customer subdivides, the results investigate, the difference list price, customer foster etc. management and marketing of decision.This text is exactly pass to the people of the past in that realm of review and summary of research result, put forward customer to be worth of composing system, set up customer worth evaluation index sign system, try through science and overall evaluation index sign system set up to probe into commercial bank the customer of the company worth.For verifying this index sign system and throwing in an actual substantial evidence applied, this text put forward commercial bank the customer of the company in going deep into analysis commercial bank the customer of the company being worth constituting elemental foundation worth evaluation system, and put forward homologous theories model and assumption, the research adopted the way of questionnaire, selecting by examinations certain the sample of amount. andmake use of SPSS covariance software to make exchange to check result carried on science analysis.Studying the conclusion verified the main assumption in the model, and as to it's carried on correction.Textual research the contents mainly include three aspects: on being integrating the people of the past's customer to be worth composing theories, with be worth to the currency of commercial bank the customer of the company and the non- currency is worth analytical foundation up, put forward commercial bank the customer of the company to be worth of general evaluation index sign system;Two is put forward its customer to be worth evaluation system to study model, and pass a questionnaire investigation and statisticsed analysis to carry on the verification and the research of substantial evidence;Three is the foundation of substantial evidence research in all aspects up, the customer is worth to evaluate index sign system of application, the customer of the company classification and management of the commercial bank carried on further analysis and the quest.