China Life Insurance Marketing Innovation Strategies

Marketing strategies of foreign capital insurance companies have been innovated after China entered WTO; national life insurance companies are facing a severe competition. It becomes the common choice for government, enterprise and consumers to change current marketing patterns. It is both the need for insurance businesses to adapt market economy development and the inner request for insurance businesses to become bigger and stronger to innovate current marketing system.Chapter one introduced the background, purpose, methods and innovations points of the paper, then make an summarization of the present achievements in the related field; Chapter two analyzed the problem existing in marketing strategies and pointed out the necessity and feasibility of the innovation of marketing strategies; Chapter three mainly introduced marketing patterns and innovation attempts existing in abroad developed countries and areas and summarized the referencing meaning to us in the aspects of channel building, supervising and training; Chapter four put forward the innovation thinking and marketing strategies to put up life insurance marketing strategies; Chapter five advanced an case analysis about the inner channel conformity of insurance companies.The paper tries to put forward some relative suggestions about the marketing innovation of national life insurance companies in the way of analysis of problems and cause of formation existing in China's life insurance marketing. It not only has the theoretical meaning but also has practical guidance meaning for the development of life insurance to research the innovation of marketing strategies.