Seminar On Automotive Marketing Channel Mode

The car marketing channel is to link up the bridge between automaker and consumer, it is the important component of the auto industry. After China joins WTO, a great deal of factors closely related with the development of automobile market exerted a positive influence at the same time , the automobile industry has got fast development. It is the blowout type development to enter the first 3 years of this century, but the situation in flourishing production and great demand no longer appears by 2004. Although there will be 10% growth in 2005 , produce the contradiction that can be surplus and expose again. Although the automobile sale prevails in the first half of this year, sell 3,630,000 , increase 28.9%. Independent brand and little displacement car increasing degree very much loud among them, this whether country issue, relieve " whether limit little ", adjust car consumption tax and adjust readymade oil price multiple measures , encourage developing due to automobile with small output volumn continuously mainly. But what course should the automobile sale in the second half year follow? Since June the sound of price adjustment has risen one after another and have to upset people on the auto market.Foreign car overlords enter China one after another , meanwhile, the homogeneity of the car products is strengthened progressively with increase of the style , the selling market of the domestic car has already been changed to the buyer's market fast from the seller's market. The traditional channel can't meet what the customer customized's needs , under the background of such a market, only the channel can bring the difference competition advantage to automaker and distributor . That is the so-called"obtaining the channel, winning the market".Because of the above-mentioned reasons, I choose the car marketing channel mode problem to discuss, the purpose is helpful in view of planning , transformation of the channel and improving to automaker and distributor . In addition, this selected title intergrates with practice closely, link the present market focus closely, have stronger pertinence and practicality.This text takes question as the direction at first, it is that automaker and retail trader got key point which compete for the advantage to put forward the car marketing channel question directly.Then analyzed the domestic and international environment of the car marketing channel , including domestic and international car trade development course, current situation are analyzed and compared, relevant trade environmental impact ,etc.; Exhaustive analysis has compared the present main car quality of mode of marketing channel in our country;...