| The industry economy fast development causes the enterprise faced with more and more keen competition, but keen competition inevitably causes the enterprise superior win and the inferior wash out. How maintains the enterprise in the steep competition competitive advantage, lengthens the enterprise life, already became the enterprise the core question.Looks over the whole world industrial development course, the traditional industry likes a double-edged sword, while brings the wealth for the whole world, also gave humanity's survival environment to bring the huge threat. The traditional industry depends on the high investment, the high consumption obtains the growth, finally causes the extreme material and energy consumption and the pollution. Along with the people environmental protection consciousness enhancement, the enterprise is facing day by day is coming from the social populace, the instruction laws and regulations and each kind of environment standard pressure. Therefore, the achievement creates the human wealth the enterprise, how in maximum limit uses the resources and the threshold has under the pollution premise to produce the product, the realization "the social efficiency", "the environment benefit" and "the economic efficiency" three wins, has become the manufacturing industry enterprise and one of academic circles most issue of concern. Enterprise sustainable to innovate, develop, i. e. enterprise getting green to innovate, develop implementation display the importance continuously. It is that enterprises propose green innovative project and succeed in implementing it constantly that enterprises are green to innovate continuously. The enterprise green continues to innovate has three remarkable characteristics: Green, endurance and innovation.Whether the enterprise can obtain the enough green to continue to innovate the power, thus the impetus enterprise continues unceasingly to implement the enterprise green to continue to innovate is the key of the the process of theenterprise's green and sustainable innovation. Enterprise's green and sustainable innovation culture is the basic component part of the enterprise's green and sustainable innovation, innovating to the enterprise's green and sustainable innovation has function led, condensed, standardized and encouraged for a long time. Innovative culture is that enterprises carry on the green important insurance of the innovative activity continuously to build good enterprise's green and sustainable innovation culture.Literary grace this summarize and make a concrete analysis of, combine with system, theoretical research combine real case with and reflect thought of " think systematically ", through researching and analysing the innovative theory, corporate culture theory continuously, propose the green concept of innovative culture continuously of enterprises, summarize its characteristic, form key element, influence factor and it to green function innovating continuously of enterprise, have formed the green theory frame of innovative culture continuously of enterprises tentatively. On the basis of setting up enterprises and innovating cultural theory frame continuously green, further analyze that builds the green route of innovative culture continuously of enterprises, have proposed " the entrepreneur inculcates simply with the bottom from top to bottom ", " it is threads to build the green route of innovative culture continuously of enterprises to build the loose and free working environment and complete and perfect enterprise's system, concrete for set up enterprise of studying etc. and implement people originally take and manage. The article, after carrying on the research discussion to the green continuously theory frame of innovative culture of enterprises, use theory frames set up to finish studying about the limited green continuously application case that is practised of the innovative cultural construction of incorporated business of group of aluminium industry of Yunnan. |
PDF Full Text Request