| Along with the advancement of the society, China has make continually development and protect ecosystem environment as a national policy in 21 century. If the company can develop coordinate with the environment, it is very important to the company. In pace of the continually development concept is widespread accepted by people. It becomes the highest valuable objective for people. So it requests when we developing the industry civilization, we also should promoting the society harmonious development. The company is the base unit of the social economy, it must get rid of the developing mode before, and location in the society again. In the condition of modern social economy, the most important value of the company is to serve the society, so the social responsibility and ecosystem responsibility of the company become important now. In some terms, it determines the fate of the company. The international continually development business circles board of directors referring the report of "the process in the transform", advance the imagination of continually industry practice, the key is every company must location its social responsibility and ecosystem responsibility again. It requests the company must let the social concept at the first place, it also means let the social target at the first place. So the modern company developing must appear a new tendency: hunt for the profit is still the important target for company, but the contribution in the society is the basic target for company.The contribution for society, the realized of the social benefit, those are all can conclude as the company Stakeholder satisfied with the benefit they obtained. So the company must obtained profit in the operation, at the same time make the stakeholder satisfied with the benefit they obtained, let the social benefit realized. It requests the company must change the operation mode-Green company. Green and Sustainable Innovation is the best location for company. To realize the Green and Sustainable Innovation, the company must pay attention to optimize use the resource, protect the environment, and make the economy developing conform to the developing of nature ecosystem.So the thesis combine the stakeholder theory with the enterprise's green and sustainable innovation theory, analyze the relationship between those. One side study the stakeholder theory in the guide of Green and Sustainable Innovation theory once again, on the other side, study the Green and Sustainable Innovation theory in the guide of the stakeholder theory. Analyze the basic purpose for the company to operating Green and Sustainable Innovation. At last, combine these two theories, to analyze if the company can realized economic profit and social benefit in the operating Proof the basic purpose is feasibility. There are many characteristic in the article:Study the Green and Sustainable Innovation theory in the guide of the stakeholder theory. First we should compare the enterprise's green and sustainable innovation environment of traditional concept and stakeholder concept. Second we should definite the meaning of enterprise's green and sustainable innovation, then we can promote the basic purpose of enterprise's green and sustainable innovation.To location the stakeholder in the enterprise's green and sustainable innovation, combine the definition of green and sustainable innovation and stakeholder definition before, definite the stakeholder in the enterprise of green and sustainable innovation; because the stakeholder affects the enterprise not at the same level, so we divided stakeholder into three types: the core stakeholder, the ordinary stakeholder, particular stakeholder; at last, state these stakeholders' characteristic and affection.In the forth part, get rid of traditional stakeholders' benefit request, start from the green and sustainable innovation enterprise, analyzed what the stakeholder wants in these enterprise, and the enterprise how to satisfy the stakeholder.At last consider the responsibility the company had, analyze the feasibility of the basic purpose. There are two sides: the first side is the increase of the company profit; the second is the social benefit; if the two can developed together. It can test and verify the basic purpose of the green and sustainableinnovation enterprise.The focal point of the thesis is discussed from two parts, through the discussing; combine with the practice of enterprise, so that to grasp the problem. The conclusion will be accord to the practice; it can be used to direct the enterprise operating.The thesis adopts the theory of the enterprise green and sustainable innovation and stakeholder. At the same time, I joined the fund project of national natural science just which my tutor professor Xiang Gang took charge of-"Study on mode and mechanism of enterprises' green&sustainable innovation and development"(project serial number 70262002). Combine the theory with the practice; raise the enterprise green and sustainable innovation basic purpose. Not only developed the theory of enterprise green and sustainable innovation, but also offered theory according to the enterprise green and sustainable innovation, promote the developed of the enterprise green and sustainable innovation, make the enterprise profit and social benefit come true. At last make the conclusion and look into the future. And thank for the people who has give assistance to me in the thesis writing. |
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