Game Design Program For Dissemination Of National Culture

In the 21st century, every country in the world knows that: competition and contest between countries are not only in the aspect of hard power such as politics, economy, military, but also in the soft power such as culture. In the fast pace of globalization of this society, culture has been becoming an important source of national cohesion and creativity. And it also has been becoming an important factor of national competition. Countries have fully explored all available media to spread their own culture. As a new medium, game has more advantages such as huge market share, younger audiences, more channels of cultural transmission, and so on. These advantages have made game become a better cultural transmission media more than film, television and other traditional media. The game has become a new field of cultural competition.In such a global situation, how to design game elements to make them better spread our national culture is an important topic. So to start a comprehensive and systematic study for this topic is very necessary. And this topic has great significances to enhance our cultural soft power.This paper analyzes the five elements of the game which have an important impact on the transmission of the national culture. It also explores the relationship between the game elements and national culture. Then we analyze the support of the uses and gratifications theory, the cultural consciousness theory and flow theory. These are the theoretical basis of our study.Secondly, based on the study of the relevant theories, we analyze the related game examples, and combine the successful experience of game design and other art forms. Then, after that we summarize the strategies of the integration between the game elements and national culture. And finally, we build the game design plan based on the transmission of the national culture. Through this study we want to make the game fully and effectively integrate with the national culture, and make the game embodies Chinese characteristics.