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China's White-collar Ladies Custom Museum Experience Development Model Studies

Posted on:2012-05-28Degree:MasterType:Thesis
Country:ChinaCandidate:R Z LiFull Text:PDF
GTID:2211330371951649Subject:Art of Design
Abstract/Summary:PDF Full Text Request
Along with the development about clothing industry, consumers have more and more opportunities for clothing. The clothing function for consumer has been satisfied by highly developed clothing industry. The new cultural demands requirement for clothing starts to affect consumer's life. Customer made has a long history and it is always especial for few people. The consumer's cultural demands for clothing, the highly developed clothing industry and rapid economic growth give a chance for customer made development.There is hard competition in clothing industry. If clothing company want to share the market with others, the company need to change sales model and strategy and satisfy consumer's requirement. By that, clothing company will earn trust from consumer, and keep their brand loyalty.Customer made experiencing hall is a sales model, it is designed by consumer's demand for shopping place and clothing consumption. The design is combined with space design, consumer psychology and customer made's advantage. This design satisfies different demands for consumer: the demand for customer made the demand for after sales service, and the demand for the knowledge about fashion. The customer made experiencing hall is designed from soft and hard conditions, it is satisfied customer's demands and at the same time, laied a solid fundation about customer's loyalty for clothing company.
Keywords/Search Tags:customer made, shopping condition, sales model
PDF Full Text Request
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