The Study Of Paper Packaging Design

With the rapid economic development, people's lifestyles and consumption has also undergone a significant change in the concept, packaging concept has been deeply rooted in people's daily life, the role of packaging in the depth and breadth have been a very good extension. The rapid development of modern packaging materials and to meet the spiritual needs of the people, but also brought a series of questions, a lot of packaging waste generated, waste resources and pollute the environment. The concept of a package of green packaging trend, while the paper because of its very nature, has become the first choice for environmentally friendly packaging materials. Paper packaging design in the new era has been to develop, be applied to various sectors of the packaging. However, the paper packaging in the application process, there have been some problems, such as the pursuit of more economic benefits and increase the added value of goods, packaging design in the paper there is the phenomenon of excess packaging; paper packaging and technology can not be progress and a good combination of materials, lack of innovation; designers in the design of paper packaging, the lack of accurate market positioning. Therefore, as a packaging designer, use environmentally-friendly materials in packaging, first grasp the sales psychology, understand the marketing strategy, accurate positioning of packaging the same time, should actively develop creative thinking, combined with new technologies, new processes, the new paper-based materials design. In this paper, packaging paper depth analysis of the shape, structure, composition and other major elements of visual communication links, mining can enhance the integrity of the various elements of packaging paper and draw a new design trend point of view, packaging design through the paper with marketing, consumer psychology, and explore the relationship between the printing process, further elaborated on how to enhance the overall image of the paper packaging design. The article is divided into five parts. Preface introduces the design of paper packaging made the subject, meaning, and research methods, paving the way role play. The first chapter is an overview paper packaging design. This chapter is divided into three sections, sectionâ… , a brief paper packaging is widely used in the background. Sectionâ…¡describes the production of paper, paper applications in the packaging, paper type of material and application trends. Sectionâ…¢describes the packaging paper some problems. Chapterâ…¡-depth analysis of the paper the main elements of packaging design. Sectionâ… introduces the full paper packaging container during the design principles should pay attention to, based on the sum to make paper container design used by several common design. Sectionâ…¡discusses the main points of paper packaging design, packaging paper summarized the basic structure. Elements of visual communication through the third quarter, the text, graphics, color analysis, described elements of visual communication on the importance of paper-based packaging design. The third chapter is the key part of the in-depth analysis of the paper packaging to enhance the overall image of the main methods. Among them, the first section introduces the paper packaging to enhance the integrity of marketing to the same combination of accurate positioning on the market. Series introduces the promotion of packaging design in the role of corporate image. Sectionâ…¢is discussed in depth the development of paper packaging design combined with the importance of the printing process. The fourth chapter describes the development of paper-based packaging design trend toward green, simple, user-friendly design direction.