Research On Integration Of Visual Elements And Materials In Packaging Design

The rapid development of society has enhanced people's consumer psychological needs.Industry competition and changes in consumer aesthetics require that in addition to the basic functions of protection and promotion,product packaging design should also reflect corporate marketing strategies,enterprise culture connotation,perfect performance commodity itself characteristic,conform to the target consumers' aesthetic concept,and even reflect the changes in the industrial,cultural,and technological levels of each country and nation.Products with characteristics package are more likely to attract people's attention,and more likely to promote their purchasing behavior.It has become a new trend of packaging design to have the characteristics of humanization and green environmental protection concept.The packaging design completed by integrating modeling,color,pattern,material and other aspects,emphasizes the integration of visual effect and material to better interpret the product and its culture.Any work of art is built on the basis of material,packaging design is no exception.Material is the basic element of packaging design and an important factor in shaping the innovative style of packaging.In the packaging design process,material is the material basis of all links,providing designers with unlimited possibilities.On the basis of fully investigating the status of relevant research at home and abroad,using scientific research methods to collect relevant information and data,and in-depth analysis of the significance and application advantages of packaging design and material fusion research,through the analysis of visual elements and packaging material development in packaging design,the paper studies in visual presentation,functionality and sales model of traditional packaging design materials and modern packaging design,as well as the impact on the development of science and technology and the spread of environmental protection concepts;systematically analyzes the fusion application of material and visual elements in the new packaging design state.Figure26,Table2,Reference 50.