| Functional requirements of residential living is high, but also the largest building products for human use. For thousands of years, people enrich and improve the living conditions for the pursuit of never stopped. We can say that the history of residential development is also a microcosm of the history of human society. With China's rapid economic development in the past three decades, rapid progress of urbanization, the demand for urban housing has remained relatively stable growth. At the same time, housing construction has begun to standardize industrial development. More developed in the economic strength of Guangdong Province, have appeared in a number of high-end collection of urban residential projects. Such housing projects generally have a better natural resource conditions, and the project developers in real estate development experience is also very rich, business decision for the project management and co-ordination with the more mature experience. So, sum up and promote the development of such projects experience, especially experience in project design positioning, development of ideas and learn from successful means, a similar operation for the future development potential of the project, has a certain significance. Meanwhile, in the financial calculations, marketing planning, quality improvement, cost control, etc., can also provide some reference and learning.In this paper, has been the case at home and abroad, based on the use of construction economics, marketing, built environment, and knowledge of laws and regulations of the system, focusing on how the collection of high-end residential projects of urban design positioning of the central issues discussed. Starting from the basic concepts and theories elaborated analysis of urban residential high-end collection of the main characteristics and development, explore a variety of useful design attempt. On this basis, a detailed analysis of the advantages and disadvantages of various design attempts, and the introduction of "a modest advance, research and innovation" concept. Finally, the analysis developed areas outside the high-end residential development set on the basis of the status quo, combined with China's actual conditions, a collection of high-end residential projects proposed urban design positioning recommendations.The results of this study how to improve the city for the collection of high-end residential projects in the design of pre-positioning of the level, and promote the application of certain aspects of reference and the reference value. |
