Research On Proactive Forest Eco-tourism Development

Now forest eco-tourism is becoming a popular form of tourism and an increasing number of tourist are inclined to back to nature, many forest areas increase development efforts. Unfortunately, the speed is promoted, but the quality is not guaranteed. At present the development of forest eco-tourism appeared a lot of problems:excessive development forest resources, lack of planning development, many developers blind use others'development programs and so on. The forest eco-tourism is in view of sustainable tourism, ecological carrying capacity and tourism leisure values after literature collection. There is no standard evaluation theory and method system of ecological tourism development in national forest park and formulated evaluation system of researches against forest parks are rare.This thesis puts forward proactive forest eco-tourism and proposes NanJing ZiJinShan national forest Park as an object.To define and discuss how to develop proactive forest eco-tourism from tourism sustainable development and customer satisfaction value. The sustainable development refers to the sustainable utilization of forest resource also includes the improvement of the quality of life of the surrounding residents. This paper tries to construct a judge model to estimate NanJing ZiJinShan national forest Park' tourism style is proactive forest eco-tourism. The model points three levels:destination level, criterion level and index level, covers five aspects:environment, resource,eco-tourism, community developmentand customer satisfaction value, and selects 26 indexes according to thr principle of representativeness, scientificalness, qualification and quantification. Tectonic judgment matrix uses the method of analytic hierarchy process and expert advices in the process of determines the index weight. Determine the criterion strata and index layer various indexes weights on that basis, and normalize the indexes. Contrast the three indexes of resource, environment and community development in quantitative way, and use a questionnaire survey method to contrast eco-tourism function and customer satisfaction value. Comprehensive reaches a conclusion that NanJing ZiJin Shan national forest Park' eco-tourism style is at an early stage of proactive forest eco-tourism development although it developed early.The final part is to quantize the process of evaluation system and put forward corresponding measures and suggestions from locating ZiJinShan national forest Park, controlling tourists capacity, developing forest eco-tourism products and improving tourists'satisfaction value.