Impact Of Subliminal Priming Emotion On Decision Making

The relationship between emotion and decision making in the last years more active area of research. Many psychologists have done a lot of empirical research on this relationship, and on the basis of these studies, they made a number of fruitful theoretical model. But most researchers are divided emotion into thresholdand and subliminal.Moreover, most studies on the emotion involve only positive prim. Therefore, this study used subliminal priming techniques, making discussion about effects of different intensity to experience emotions and feelings the reverse of how the threshold to influence decisions.This study consists of three experiments. Experiment one, face to face for the prim of subliminal stimulation, presentation time 50ms, when the prim is completed, the subjects begain a risk decision-making task; the second experiment, still under the threshold to initiate expression of face stimuli, presentation time is 10ms, when the prim is completed, the subjects begain a risk decision-making task; sum up the results of experimentⅠand experimentⅡ, we can see that different experiences to prim the emotional intensity of the threshold have sepcial impact of individual risk. The third experiment, when subjects begin the interpersonal decision-making process, showing prim stimulus, and presentation time is 50ms, when prim completed, the interpersonal decision-making completed too. The results obtained are as follows:(1) not aware of emotional reasons, while emotional experience, the anger of the individuals tend to risk aversion in decision-making; happy mood individuals tend to risk seeking.(2) neither aware of emotional reasons, not emotional experience, the subliminal emotional stimuli will not affect the result of individual risk.(3) can not be aware of emotional reasons, but have emotional experience, and emotional stimuli appear in the decision-making tasks, decision-making prior to the completion, the anger of individual interpersonal social interaction in decision-making tend to reject the request; and happy mood individuals tend to receiving requests for social interaction.