The Symbolic Meaning And Culture Dissemination Effect Of Flim And Televion Clothing

This article mainly analies and studies the symbolic meaning and culture dissemination effect of film and television clothing.The clothing which are important non-verbal symbols,become important means of modeling roles and one of the basic elements in film and television dramas.They are also important part in producing film and television dramas,they constant the symbolic meaning and culture dissemination effect in film and television art,and show on remarkble esthetic significance and the artistic value. Film and television clothing have symbolic characteristic which general clothing have,and they also have "signifier","signified",unique characters of artisticly esthetic,ideological symbolizing and popular dissemination and so on.The "signifier" of film and television clothing symbols,which contant the styles,colors,materials and patterns,constitute the elements of film style clothing that form a visual effect in the dissemination of film and television. The ideographic function of "signified" in film and television clothing mainly refers to shaping characters in film and television, and conveying the atmosphere of visual arts.Specifically,film and television clothing can not only locate characters'social status,perform characters'personality traits,convey their psychological and emotional moods,imply the fate of characters,but also reflect the historical background,atmosphere,scene,and express the theme,and then to promote the development of the plot.During the dissemination process,the spread of clothing is influenced by the encoding awareness and the public's "decoder" psychological impact.That is,on the one hand,the director's expression of style and clothing designer's idea is to determine the encoding of clothing;on other hand,the aesthetic psychology,empathy and imitation of Audiences come to serve as a "decoder" mentality. As an important cultural phenomenon,film and television clothing have distinct cultural dissemination effect,which embody ethnical characteristics,reflect the national spirit,develop traditional culture and stimulate national complex.At the same time,the spread of film and television clothing can reflect consumerism consciousness which leads consumption fashion by setting visual sight cultivates consumption awareness by highlighting semiotic value and guides consumption style by building mythology meaning.