The Influence Of Film And Television Media To Jewelry Culture Communication

"Film and television media" is a kind of mass media.In the ordinary sense,it refers to the medium that is propagated by light and images technology.The efficiency of video and television dissemination is extremely high,and the visual display is the strongest,and it has a strong visual impact.Now that our country’s economy is booming,a lot of information needs to rely on the film and television media for dissemination,and jewelry is no exception.Before the advent of film and television media technology,it was necessary to describe the cultural charm of jewels through text or pictures.Due to the audience’s different cultural levels or limited scope of communication,the audience could not receive the experience brought by jewels and jade to people intuitively.It is precisely due to this ambiguity that led to the appearance of the film and television media,jewelry jade is only a small part of peoples cognition.Jewelry is not only an embarrassing individual,but also contains a deep cultural heritage,such as China’s "jade culture",which carries the civilization of human development and progress.The jewellery culture needs to use some kinds of mediums to spread,so that the broader masses can recognize that the combination of jewellery and video media are just right.The presentation of jewelry culture in film and television are a perfect combination of jewelry and light and images art.Through the film and television art,the essence of jewelry culture can be presented,and the ancient and ancient civilization can be disseminated.People can experience the beauty of jewelry and art intuitively.The dissemination of film and television media can spread jewellery culture widely,quickly,and conveniently,and this kind of culture has a subtle influence on the lives of consumers in a way of “smooth things”.In order to study how the jewelry culture can be used in the film and television media correctly,this article gives an overview of the jewelry culture and the film and television media,respectively,and analyzes the jewelry culture in the film and television media.Through the review of materials and documents,and viewing of several films and television works containing jewelry elements,analyzing the performance techniques of jewelry in film and television works,analyzing and summarizing film and television works,and taking photographs of self-designed jewelry works,editing into a 40 s product demonstrations,case studies some jewellery culture applications in films,advertisements,documentaries,and other film and television productions.The author went to Suzhou personally and interviewed Ma Hongwei,a famous art and craftsman in China.He photographed and completed a documentary documentary “Jinyu Resonance” independently.He photographed Ma Hongwei’s teacher jade carving process,interviewed the character’s growth process,and later edited a movie.The sixth chapter of this article analyzes the creative process of this film,sums up the production experience,and provides a way for jewelry culture to draw on the expression of film and television.The jewelry culture has a history of thousands of years.The combination of film and jewelry is a new thing in recent years.The jewelry culture is presented in front ofthe audience through the dissemination of film and television,the combination of sound and painting,and gives a fresh vitality to the jewelry culture.Through the analysis and application of jewelry culture in film and television communication,it can provide a reference for the propagation of jewelry culture in the future and promote the spread of culture.