Research On The Communication Effects Of Historical Series In The Network Era

The emergence and popularization of Internet has greatly changed the way people live, as well as the mode of transmission of mass culture. TV series plays an important role in the field of mass communication of cultural transmission. Historical series is an important part of movies and TV series. Therefore, the research of the spread of historical series under the network conditions is very important for the dissemination of films and TV series of networks as well as the network mass culture. However, the current condition of the network transmission of television drama is still in its infancy stage and the spreading effect of the historical drama is also blank. I will try to analyze the historical series "Zhen Guan Chang Ge, ",this particular case, to fill the research gaps in this field.In this paper, I will take the communication effects of "Zhen Guan Chang Ge" in the network and then it sparking controversy in the network as an example. And specifically analyze its failure, from the contradictions of historical truth, artistic truth and ideas of the communication of the communication side and the audience. Then, I will reveal the new features of the communication situation in the network era:the compatibility of network communication, the richness of information resources of the network, and the expanding of the feedback channels of the audience; the new characteristics of the audience in the network era:the ascension of audience's individuation, the enhance of the audience's critical spirit, and the important influence of opinion leaders in the network. According to case studies and theoretical analysis, raise communication strategy to adapt to new history series communication situations in the network era:knowing and meeting the needs of the audience, and choose equal stance of communication side as the communication skill.This article is divided into four chapters. The first chapter is the introduction, briefly introduced the research background, the relevant research results, the related theoretical basis and significance of this study. The second chapter is a case analysis. Firstly it introduced the overview of "Zhen Guan Chang Ge " network debates, then analyze the typical of the case, and then make a preliminary analysis of the causes of this network debate. The third chapter, through further analysis of the cases, revealed the changes of the new historical series communication situation in the network era and new features of historical series audience. The fourth chapter is the conclusion and countermeasures. In order to provide a reference for the reality to achieve the purpose of this study.