Research On The Communication Effect Of Domestic Series Animated Film(2010-2018)

Since 2009,China's domestic animated films enters golden developing period,especially the domestic series of animated films with huge market capacity.From 2009's "Niu Qi Chong Tian " to 2019's "Primitive Age of Haunting Bears",China's domestic series of animated films have made great success at the box office.This paper analyzes the current situation of domestic animated films from two dimensions of box office and word-of-mouth,and deeply analyzes the reasons for these situations from two aspects of creation and marketing of domestic animated films.In the aspect of creation,it mainly considers the design of animation film image,the creation of story and film,the cultural value and the integration of technology and art.In the aspect of marketing,it mainly considers such elements as paying attention to the combination of online and offline marketing,daring to innovate in publicity and distribution channels,and subdividing the audience.Behind the vigorous development of domestic animated films,there are also many problems,such as box office is too focused on a small number of films.The release schedule is crowded and the box office is scattered.In order to match the audience's time,the period such as new year's day,May 1st,June 1st,summer vacation,national day,winter vacation becomes the release concentration period of the film.The concentration of the release amount will make the arrangement amount of a single film relatively reduced,and the number of people watching each film will be relatively reduced,which will dilute the market of each film.The most important feature of animation industry is to have a mature industrial chain,and each link of the industrial chain is required to be complete,but the series of animation movies in China do not perform well.In view of the many practical difficulties faced by domestic animated films in the process of communication and development,this paper also analyzes the characteristics of domestic animated films in the United States and Japan,in order to draw inspiration from the advanced experience of foreign countries.In order to realize the sustainable development ofdomestic animated films in the new era,we must base ourselves on the current situation and consider from the aspects of cultivating a good audience base,focusing on the cultivation of animation talents,promoting the whole age movie watching market and arranging the movie schedule reasonably,so as to achieve the ultimate goal of promoting the vigorous development of domestic animated films.