The Research Investigation Of VIS Locating System And Design Of Brand Red-Chinese Zodiac Year

With the gradual development of mature economy and development of market, brand image recognition system is playing an prominent role increasingly in some respects of displaying uniform, clear and vivid brand image,optimizing and improving the brand image.And the objective of establishment and perfection of brand image is to better promote the brand and expand the influence of the brand, increase brand competitiveness.With the rapid economic development,brand image building in the early days should be integrated,to help companies brand image display effect gradually.When those famous brand name comes into the public vision,the competitiveness of products and services in people's mind enhanced,showing that the effect of visual image of the brand plays an important role in the process of communication which is indispensable.First of all, visual recognition relies on the perfection and innovation of a cultural concept, consequently,there must have a strong cultural concept which is backing up a successful visual recognition system.Fashion clothing is very attractive, it unpredictable, has its own way, deeply attracts the attention of consumers.And apparel brand image reflects the cultural connotation of the brand, in the fierce competition, how to make the corporation's brand stand out, first of all rely on its amazing brand image recognition system.The brand image recognition has its own distinctive characteristics:it is focused on understanding and expression of fashion; it made up some of the legendary love story, or some unique cultural heritage which were embodied through brand image. The brand image recognition establishment of Red-Chinese Zodiac Year reflects the establishment of the concept of fashion trends and cultural characteristics of its purpose.From the current view of the apparel market trends, fashion contained elements of traditional Chinese culture began to receive more and more concerns from clothing consumer, many Chinese characteristics apparel products in the market has got surprised feedback.But the apparel brands which derives form the Chinese folk culturethe in the market is not common, so the apparel brand of Red-Chinese Zodiac Year could able to fill the market supply,which observing the principles of modern design,and use the Chinese folk culture for their brand identity core.Fom the logo name, tag to the packaging ways,are all done under a combination of tradition and fashion manners,which allows consumers to fully experience the traditional Chinese elements atmosphere, and makes the culture and spirit of the brand spread to a largest extent and at the same time enhance the brand's reputation.