Study Of The Graphic Language Of Posters On City Image

Suzhou has its own written records, more than 4,000 years of history. Today, the long years of change, let the change of dynasties, Suzhou accumulated a wealth of cultural achievements and deep cultural history, which demonstrate the unique qualities so admired, in order to establish a good image of the city, a better understanding of the response to the world Suzhou, Suzhou to the world so that the slogan, poster exhibition in Suzhou impression that emerged in this context. Works great flood of posters showing the cultural history of Suzhou, science and technology, regional landscape, culture, religion, propaganda, show the diversity of local arts and culture, while also shaping a good image of the city of Suzhou.Suzhou Impression series of bills work is work trying to show poster image of the city means a good attempt, based on this consideration. In this paper, "Suzhou Impression" series of posters, for example, the elements from graphic language, performance practices, and cultural content presented on three aspects of a more comprehensive image of the city bills and in-depth study of the methods explained through case analysis " Suzhou Impression "series of posters features. And one based on the trend of the future image of the city bills some personal opinion.There are five parts in this passage.Preamble of the main topics of this article the source of the background, status, purpose and method statements. The first chapter is the image of the city posters and graphic overview of the language, through the analysis of its meaning, so that people on the city's image and the graphic language of the definition of bills have a preliminary understanding, then the image of the city of bills introduced in the role of social and cultural communication, so that people in the city's image enhanced graphics language posters awareness of the importance of work, easy to understand the author to analyze below.The first chapter is the first part of the definition of city image and image of the city to summarize the status of bills listed. The overall city image of the city's spirit and style, is the city comprehensive, global image, including the city's overall style and appearance, overall values of urban residents, mental outlook, and cultural standards. "Generalized image of the city consists of three important components:the urban economy, urban living environment and urban culture. urban image of urban culture is fully displayed, the process of city image promotion process is the promotion of urban culture.The second part is the definition of the graphics and the origin and development of relatively detailed analysis done for the graphic language introduction to the characteristics and functions pave the way, the language of graphics and graphical summary of analysis, then introduced in the graphic poster design features of language and artistic characteristics. Been analyzed and summarized the total, I believe that the performance of poster design graphic language is the language of a variety of information integrated as a symbolic sum of visual symbols to convey information. The performance of modern poster art features graphic language towards a diversified, multi form, Duo Siwei direction of coexistence. The third part is the image of the posters in the social and cultural overview of the role of communication, through the definition of the urban image of a summary of bills introduced bills and other bills city image difference between poster image of the city, is a creative visual expression language. Can inspire a city or region after years of wear and Humanities cut out for us to present a unique visual feast and a wealth of inner feelings.The second chapter is "Suzhou impression" language posters graphic analysis of the elements, after analysis, the number of works mainly in Suzhou, with distinct regional characteristics that constitute the graphic elements of the ancient Suzhou exudes both charm and full of fresh sense of the times, so has the geographical features of the graphic elements of Suzhou resources abundant, their good works through a case analysis, summed up the elements of its graphic language mainly in the "land of plenty," Suzhou "water" culture, characteristics of residential areas, arts and culture, Suzhou and other aspects of modern, through the refinement of the rich use of graphic elements, so that any "Impression" series of posters on the works of diverse and style.The third chapter is "Suzhou impression" language posters graphic analysis of the performance practices, this chapter also uses the case study method, the performance of different methods for its analysis of induction, there are the following categories:1. Geographical features that have graphic language performance, individual performance and diversification of the performance from two aspects were analyzed.2. The pursuit of unique visual effects, including graphic elements similar to a combination of innovation, the pursuit of the anthropomorphic graphic elements, graphic elements of the creative aspects of displacement and deformation.3. Advocating the performance of techniques, including ink techniques, pastel sketch, CG effects, computer special effects in four parts.The fourth chapter of "Suzhou impression" language posters showing graphic analysis of the cultural connotations. Using the case study method, we sum up what cultural content mainly in three aspects,1. The pursuit of the perfect picture of harmony,2. Presented "elegance" charm, 3. An Artistic rendering.The fifth chapter is a summary of this article, of "Suzhou Impression" series of posters show the success of graphic language, and the analysis of the shortcomings, the last image of the city to conclude how to play better social effects of bills to be From about three aspects 1. of graphic elements of innovation,2. the pursuit of diversity of graphic language expression means,3. focus on its communications function and aesthetic features of the perfect fit.