Application Of Traditional Elements In The Promotion Poster Design Of City Image

The purpose of studying the application of traditionalelements in the poster design of city image is to explore thetraditional culture and combine the traditional elements and theposter design of city image. In addition, based on poster’sfunction of conveying information, it also aims to promote theculture of the city and shape the image of the city. By this way,the charm of traditional elements can be showcased fully inmodern design. However, the traditional elements used in theposter design of city image are picked from geographical andcultural elements. They are traditional, local and civil. Indesigning posters, by extracting and recycling them in form, thecultural connotation of the city image can be showcased.As for the modern poster design of city image, the traditionalgraphics contain rich design resources. In the process ofexpressing the geographical culture of the city, by deconstructionand reconstruction, isomerism and heterogeneous isomorphism,extraction and renovation, combining with the concept of moderndesign, the plain international language can be created and thecultural essence of the city can be expressed. However, as thecarrier of communicating culture, traditional character has itsunique artistic charm and profound connotation. Based onhieroglyphics, with its symmetrical glyph, vigorous structure andprecise strokes, it is like a symbol pattern. Seeing traditionalcharacter from the point of visualization, art and information, itcan express both the meaning and the emotion, which plays animportant role in modern poster design. With its wide range ofcontent, it is widely used in various fields. These fonts can meet different design demands of poster fonts. If these fonts can beused properly in the poster of city image, the cultural atmosphereand spiritual connotation can be revealed more clearly, whichsublimates the cultural charm of the city. Color plays animportant role in poster which has the strongest visual impact.The traditional color of one city can provide reference to theposter design of city image in choosing color. The color used inthe poster design of city image should be precise, efficient andreasonable. on the one hand, the traditional color is developingconstantly. It is the product of the history and also has its vitality.Many poster designs of city image show their cultural traits byunique and typical colors, which play an important role inexpressing the visualization of city image. On the other hand,with the development of the society, based on original ones, thetraditional colors develop and evolve constantly. The modernposter design of city image cannot be copied and imitated. Itdepends on the situation. In the application of traditional colors,one should make some innovative breakthroughs according to thesituation. Through the innovation of graphics, the regeneration ofcharacters and the extension of colors, the poster design of thewhole city image will be showed comprehensively. Only by thisway can we enable people to pay more attention to the culturalconnotation of traditional elements while they know sometraditional culture, which can show the city’s unique style andpromote the national culture.