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Organizational Forms Of Order And Smart - Text Design

Posted on:2012-04-20Degree:MasterType:Thesis
Country:ChinaCandidate:J DuFull Text:PDF
GTID:2215330338971250Subject:Art of Design
Abstract/Summary:PDF Full Text Request
Now we are facing an absolute new information era in which new technologies, new ideas and new media have rushed to us, we just changed our attitudes to information from long for it to choose it. Typography designers used the type to express the words'meanings, but now they want to typography represents the characters. This is the truth which typography has become more important role, it currently belongs to image of era and it is the style of graphics. This process has changed quietly, typography has broken away from its original writing tradition, and it has become precise, flexible, stretch system. The final destination of typography is to give readers a clear, smooth, efficient way to receive information, at same time; typography can not stop regenerating just because of rules and standards. As we all know the world of typography will never stop so that designers should create something new in order to make typography live, let typography can "tell the story", let people can feel the characters, that will bring spot and attractive to our eyes.Firstly, this article show you the basic elements of typography (point-line-surface), and it uses progressive method to analysis the basic relationship of type organizational form step by step. In typography, it is really important to set right size, right thickness, right order for typography, otherwise use right background is very important as well. Secondly, we use basic rules of organizational form to integrate both standards and design methods, in order to make sure typography is clear and methodic. Last but not least, the target for typography is flexible, moreover, seek the innovation point from the idea of design, then sum up the key point of design methods, and make conclusion. This article use two main lines as research thought. The research progeny is sheds light on modern character designers and professionals.
Keywords/Search Tags:Typography, organizational form, methodic, flexible
PDF Full Text Request
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