Words And Pictures In Typography

WORD came from PICTURE, then had evolved for thousands of years, it formed a systems of cognitive symbol with the shape、sound and meaning, recorded and spread humans’languages and thoughts. The change of Word’s structure relates to the writing instruments, the media, and its penetration. We not only design the word’s appearance, but also improve its function, make it easy to use and accurately states information.In typography, PICTURE often participates in the construction of WORD, sometimes WORD need PICTURE to figure out the meaning, sometimes PICTURE need WORD to interpreter what it is. This is not a backward of typography development, it’s in the new era of social culture, economy, science and technology, we put forward new requirements on aesthetic and functional to typography. WORD, is the main character to be designed in typography, PICTURE is the minor character, they are both important in typography and visual communication. PICTURE is representational, intuitively and vividly reacts the world. However, WORD is abstract, indirectly reacts the world in way of symbols. WORD and PICTURE each has its advantages in the visual communication, they complement each other, in the form and state fusion, interact when information communicates.This paper based on the WORD and PICTURE interact in Typography, analysis the cognitive advantage and visual sense, enumerate the methods to make WORD and PICTURE interact, explore the WORD and PICTURE interact in the media.