The Image Memory Of The Aesthetic Perspective

Today there is a phenomenon which is the"post-'80 generation"nostalgia phenomenon about carton that they accepted in their childhood.The phenomenon occur in many areas, in internet, television and on other consumer goods.This kind of phenomenon due to the growth environment of the"post-'80 generation"and the survival of their predicament faced today.It is also the result of modern consumer society carefully planned.As the only child of the family,"post-'80 generation"was spoiled growing up,when they grown up,they face the pressure to be true they can not afford.They can not be self-identity,in this society was drifting powerless.On the other hand,today's consumer society brought about by a large number of consumer goods,and combined with the media to promote various means of consumption.Precisely because of this,"post-'80 generation"need this kind of nostalgic childhood cartoon aesthetic activity to seek a mechanism for the salvation of souls.According to the different characteristics of this nostalgia,we can divided it into four types:the type of back to the childhood,the type of painful memories and happy life,the type of find identity and the type of consuming fashion. These four types are not completely separate,there are overlapping sometimes.The type of back to the childhood is a return to childhood nostalgia for the simple passive model,an attempt by nostalgic childhood cartoon,escape life,to return to the past.The type of painful memories and happy life nostalgia is a kind of crtical nostalgia,and through this aesthetic activities,"post-'80 generation"to the dialectical view of life past and present,resulting in the power of life today. The type of find identity style is the type of identification,"post-'80 generation"animated by nostalgia for childhood activities to search for identity in the social and historical dimensions of the subject finds himself.The type of consumer fashion style nostalgia is a consumer society through its own mechanisms culture of manufacturing into a retro cartoon fashion,so that"post-'80 generation"after this fashion by following the consumption of nostalgia.This nostalgia provides the"post-'80 generation"the survival of the important of aesthetic redemption.This is reflected in three aspects:give aesthetic significance to our daily life,to give the distance beauty of modern life and achieve aesthetic regression of the"urban homesickness"."post-'80 generation"through this nostalgic aesthetic elements of daily life activities into the aesthetic aspects, to give aesthetic significance. Childhood nostalgia for cartoon opened this aesthetic way of aesthetic distance, the things of the past through nostalgia for the aesthetic, given another aesthetic dimension of modern life.Meanwhile, the nostalgic childhood cartoon also make"post-'80 generation",the"urban homesickness"through the hearts of the aesthetic to achieve their return.