| Cosmetic advertisement design has become people life and daily life is an indispensable part of, and obviously led the way people live and consumption patterns, and gradually development as the modern society of a cultural phenomenon. Cosmetic advertisement design is also the development of modern society, is one of the important factors in the modern information society, cosmetic advertisement design with its unique charm, with the ubiquity of various media, and spread of the commodity information, changing people's thoughts and ideas, consumer awareness and attitude. Meanwhile people aesthetic idea also change, cosmetics no longer simply in order to beautiful, more is consumer pursuit vogue, enjoy a way of life. Women have love beautiful nature, it is precisely because the fellow citizens of the female unremitting pursuit of beauty, women cosmetics industry will show an inviting development prospects. The cosmetics industry market potential is tremendous, the "beautiful" the attraction of the industry will be more and more big. So the major domestic and international famous brand cosmetics merchants will target the love beautiful women consumer groups, each big cosmetics brand best can hit in succession inviting advertising to attract customers. Including Europe, beautiful cosmetic advertisement design with more novel, the unique idea and the performance ways become attract audience eyeball window, and profits from the study advertisement designer. Europe, beautiful advertising attention is paid to the advertising the art and aesthetic, pay attention to product to the human heart feeling. This is because to Europe, the United States cosmetics ads early development, continuing the development process to accept the new era, new ideas and the challenges to update, design form many, in satisfy social people aesthetic demand, but also give consumers some visual concepts differences. The advertisement in Europe and America, cheerfully witty humor in advertising advocate tone, often bring people a very modern feeling, this is probably also by westerners enthusiasm is bold and unrestrained outlook of Europe, beautiful, decided to outstanding advertising works from the product itself, general can not get bogged down in the product, and can accurately grasp a personality characteristics of cosmetics and vivid, show the charm of the product to be able to attract the attention and consumers accidentally can let the audience to know a spiritual enjoyment, even by shocking and leave deep impression. In cosmetic advertisement of the rapid development of the industry today, China cosmetics advertising faces more opportunities and pick. Research to Europe, the United States cosmetics advertisements can find out the difference between Chinese and foreign cosmetic advertisement with the shortage, Chinese and foreign cosmetic advertisement both similarities, and the place of use for reference each other, so that we can follow the fashion trend, to onto international stage, and create a new situation in cosmetic advertisement. |
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