| The world Expo is the worldwide exhibition with 150 years'histories. In December the third, 2001, Shanghai outlasted Yeosu in South Korea to win the final run-off by 54 votes to 34, getting the right to host the world expo of 210 for the first time. Success is combined with many factors. However, one of key elements is to establish a excellent theme:"better city, better life."It is the first time to set concept of"the city"as the theme in the nearly 150 years'history of the world expo. The theme of the world expo is regarded as an important reference standard of its success and at the same time as a basis and main line to run through the preparation, presentation and the follow-up work. How to better present the idea of"better city, better life"to the whole world possesses a essential meaning. The theme of the world expo is the combination of historical content, aesthetic value and unique artistic personality. With the development of the world expo, the selection of the theme extents to a visual image which changes into a unique aesthetic pheromone gradually. The writing thinking of the thesis is to express a clear recognition of the deduction of Shanghai expo and aesthetic expression by analyzing the aesthetic factors in Shanghai expo and drawing the conclusion of aesthetic value of the expo spirit.The thesis put the aesthetic as a cut point, trying to analyzing the aesthetic contents of Shanghai expo theme, and further discussing the relationship between symbol and architecture, aesthetic and nature, philosophy and human being. The analysis and expression of the aesthetic culture of Shanghai expo is to make people better understand China, Shanghai, the world expo, city theme and even more the importance of the aesthetic in the theme deduction. The second grand meeting after Beijing Olympic in the 21 century—the successful display of Shanghai expo theme and aesthetic expression makes us realize: combining the aesthetic method in the world expo to express Chinese culture, national image and spirit is provided with a propounding influences.The whole thesis is divided into five chapters: the introduction part tells the deduction of Shanghai expo and aesthetic expression of the topic selection, research meaning and innovation content. The first chapter introduces the generation, development and formation history of the world expo theme, reviewing the classification of previous world expo theme and explaining the relevant background of its deduction system. The second chapter analyzes the emerging processes of the theme of Shanghai expo and aesthetic conception of the city theme, making conclusion of aesthetic and philosophic meaning of Shanghai expo. The third chapter is written as a key chapter to analyze the theme deduction and aesthetic expression of Shanghai expo, emphasizing how to explain expression of the carriers like emblem mascot and exhibition pavilion towards the theme. The fourth chapter introduces the pioneering work of Shanghai expo by studying the visual image of the world expo on line to further extend the theme deduction and aesthetic contents.Combining with the relevant theories like philosophy, semiotics, architecture, the thesis thoroughly interprets the formation and content of the theme deduction and aesthetic expression of 2010 Shanghai expo"better city, better life"from the angle of aesthetic. The thesis analyzes the aesthesis point of the world expo, hoping to make a positive meaning to enriching the theory of aesthetic, architecture and communication and expending the influence of Shanghai expo. |
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