CY Tung And The Study Of Modern China Ocean Shipping

CY Tung Maritime known as modern Chinese entrepreneurs and a pioneer of modern shipping, the shipping tycoon is also famous in the world, through his decades of efforts to create a more than 150 vessels with total tonnage of more than 11 million tons of the world's largest ship team, which in fact become the world's largest independent owners. CY Tung of China's modern shipping has made a unique contribution, he proposed the concept of finishing the shipping country, as China pointed out the direction of modern shipping; he led the Chinese Maritime Trust was established for the development of China's shipping industry has provided valuable funding; his insight into international new direction for the development of ocean shipping, the shipping timely introduction of new theories and technologies, China has opened up a new era of container transport, a number of groups to build super tankers, reducing shipping costs; his creative ideas into the Confucian Dong Group organization and management process for family Business Management provides a new way of thinking. At present, the rapid development of China Ocean Shipping era, the international financial crisis and the decline in export growth rate, China's ocean shipping, labor and rising raw material costs, weak revenue growth, core competitiveness of enterprises affected to some extent. CY Tung-depth study of modern China Ocean Shipping, to explore the profound idea of shipping, from the scientific and technological innovation, organizational and management perspective we explore the factors of its success and experience, combined with the development of China Ocean Shipping to practice, will be for China Ocean Shipping the development of theoretical reference. The author describes his career CY Tung's shipping practice, analysis of ocean shipping CY Tung success factors, drawing on experts and scholars at home and abroad based on the theory that the new situation, to integrate the advantages of resources to build brand shipping companies, followed the trend of technological innovation, strengthen personnel reserves, the implementation of strategic alliances to promote the strong alliance, streamline the organization and management structure, improve the incentive mechanism to promote the health of China's rapid development of ocean shipping.