The Research On Internet Word Of Mouth Of Chinese Film

"A gold cup,a silver cup can not come up to the audience word of mouth."said Xie Jin,one of the most pretigious derectors of China. Word of Mouth is defined as"the communication about product or company,characterized by non-business,face to face and customer to customer."It can more objectively reflect customer satisfacion with the product,brand or company and affect consumers recommend to others.Compared with commercial,word of mouth is customer to customer,so it is more convincing and credible.With the business times coming,word of mouth has been becoming more and more important for enterprises.As entertainment products,movie more effect on consumer behavior.When word of mouth communicates online,it can be called Internet Word of Mouth.Since 2002,there has been so many internet tools emerging,such as BBS,Blog,SNS,Microblog and so on.People has much more means to express themselves,communicate with each others and entertainment.Film word of mouth is spreading online. The paer starts with the resarch on internet word of mouth of Chinese films.The main content is about the relationship between word of mouth and box office of a film.