The Medium Influence On Catchword Transmission

Catchword is a barometer of contemporary social life, it is not only a linguistic phenomenon, but also a. cultural phenomenon, and it has the important expression of the periodical characteristics in dynamic development process for vocabulary system. Catchword goes with the stamp of the age apparently, which records social change track of social progress, technology development, culture exchange or any other aspects.Taking the medium property as a point cut, analyzing the differences in scope, speed, influence used in transmission means of different medium, selectively analyzing the influence in catchword transmission by new media, Internet and streaming media (SMS), this paper tries to analyze the relationship between the reason why the catchword is popular and the transmission of medium.This paper is divided into five' chapters. The first chapter is the introduction of the definition and types of catchword; its research current situation; research methods and significance.The second chapter is about the causes of catchword.Taking politics, economy, literature for examples that related to it and screening them out according to recent five years; analyzing the reasons of popularity.The third chapter is the medium influence on catchword transmission. Confirming the medium classification; introducing broadcast television medium influence on catchword transmission, so do streaming media and other non-mainstream medium.The fourth chapter analyzes reasons for catchword popularity from three aspects. That is, spreading by celebrities, news events and young internet usersThe fifth chapter is conclusion, pointing out the innovation of this paper and deficiencies in need of improvement.