The Research Of The Small Or Medium Cultural And Creative Enterprise's Intellectual Property Rights Pledge

Based on explaining the concept of intellectual property and intellectual property rights pledge,this paper describes and summaries the application Status and bottlenecks of the intellectual property rights pledge,in the finacing of domestic small or medium cultural and creative enterprises,and compares the United States, Japan and South Korea's intellectual property rights pledge model.Then combining with the development situation and problems of China's intellectual property rights pledge,this paper gives it six development strategy and explores innovative models.This paper tries to build such a intellectual property rights pledge inovation model,in which Loan enterprise, professional assessment organization, trust garantee agency,bank and government sharing risk,knowing own's rights and responsibilities, cooperating effectively.This paper Special emphasizes Government's guidance function In the early development stage of the intellectual property rights pledge,advice the goverment set up Public Trust Guarantee Fund, to promote market-oriented model's formation of the intellectual property rights pledge.At the same time,this paper believe that,with the market-oriented model of the intellectual property rights pledge becoming mature, we must seek the withdrawal of Public Trust Guarantee Fund.