The Research Of Chen Zhifo's Book And Journal Design

It is in the Republic when Chen Zhifo engaged in designing books, and especially from 1925 to 1936,he is in the peak of career. in the Republic, the publishing industry was prosperous and blooming,which is material conditions and economic environment for his book design. Designing of journals could indicate his talent in the field of book design.According to the different styles of his journals design and time of design, his works about journals can approximately divided into four phases: First, the journals design of" Oriental Magazine" . Secend, the journals design of "Novel Monthly". Third, the journals design of " New China" Zhongshan's Culture and Education Hall quarterly journal.The last, the designing book of "Modern student"," Literature ","Young". In terms of book design, Chen Zhifo is famous for designing the literary books published by the Pegasus bookstoreThe book design features are concluded as follows. Firstly, in contemporary book designers, Chen zhifo is famous for using of patterns, the main element of his designs, on book covers,which formed its own unique style features. Secondly, his works were full of strong "bookish." Thirdly, his works were completed, by Chen, according to the specific positioning and contents of journals and books, but not imagination. The "Journal of the East", "Novel Monthly," "literature" and books published on Pegasus bookstores were designed according to the purpose of these magazines and positioning. "East magazine", emphasing on self‐esteem and pride of Chinese family name in the context, designed with a strong Chinese national style. After the reform, "Novel Monthly" stressed"writing for life", so its design style is fresh and romantic. Journal "literature" emphasized new literature, so its style is very modern and concise. design for ,published on Pegasus bookstores ,are based on the content of these books.inspiration of Chen Zhifo design books can be illustrated as follows.First of all, his book design is the combination of art and commerce. Secondly, making the book designer improve their knowledge level and horizon. The last, inspiring by traditional Chinese art.