A Study On Intangibal Cultural Heritage's Tourism Development Based On Cultural Perception

As a kind of important tourism resources, Intangible cultural heritage are being developed to attract more tourists. But in recent years, various problems emerge endlessly because a lot of places and governments blindly develop tourism on intangible cultural heritage whihout sufficiently investigatiing and evaluating. Which causes many waste of resources, especially folk literature of intangible cultural heritage. It's worth considering how to abstract non-matter cultural through reasonable and effective carrier expression, make the public perception and tourists can understand non-material culture."Culture" is the tourist soul, different culrure of different places attract tourists, which prompt tourist motives production. But it's not that profound cultural foundation area must be able to develop into good tourism scene, the author thinks that the key tourists for cultural perception status difference. The article takes Jinhua Huang Daxian culrure as an example, discusses the literary legend class Intangible cultural heritage tourism development and protection. Base on cultural perception status of Huang Daxian questionnaire, use SPSS software, EXCEL to collect and analysis the datas.Use the factor analysis, Variance analysis, reliability testing, Likert scale and other methods, to analyze tourism development attitude, protection and tourism development situation and other's perception of the situation.Then dvances a relatively rational tourism development strategies and protection methods. This paper consists of 6 parts.The first part:Introduction, the research background and methods; besides, the analysis frame of the thesis is explained. The second part:Theoretical basis and related concepts. Interpretation tourist psychology theory and other basic theory; Summarize the cultural perception, related concepts of intangible cultural heritage.The third part:Emphatically discuss the deep cultural connotation, propagation paths and tourism value of folk literature Huang Daxian culture.The fourth part:Adopt questionnaire survey method, base on cultural perception and tourism development orientation of two dimensions attitudes survey, use SPSS software and Likert scale to analyze the date, design a comprehensive problem as far as possible to understand the impact of tourists attitudes and perceptions involved in tourism, and find out the characteristics of tourists involved in tourism and the existing problems.The fifth part:Based on the first two parts research analysis, proposed the counter measures to develop and protect Huang Daxian culture.The sixth part:Summary of the findings presented in this study area, pointing out the inadequacies of it for guiding the follow-up research.