Chinese English Cross Cultural Pragmatic Failure Analysis

Along with the accelerated pace of global economic integration, cross cultural communication increasingly frequent, more and more foreigners to learn Chinese, scholars of Chinese culture and the cultural factors in teaching research is more and more depth. Cultural factors are the foreigners learn Chinese, understanding, the use of Chinese and Chinese when dealing requires mastery of the" culture", in language learning and use of culture, it is the teaching of Chinese in addition to voice, grammar and vocabulary outside must make the students master the language factor. Cross cultural communication to a certain extent by the impact of cultural differences, the differences between Chinese and Western culture from the geographical environment and historical background are different. In addition to master the language knowledge, good intercultural communicative competence includes understanding the cultural differences and correctly understand the implied meaning, otherwise there will be a pragmatic failure.In general, in intercultural communication, in cross-cultural pragmatic failure for many reasons. The fundamental reason is that students are not very understanding the culture of the target language, and the lack of the target language and the mother tongue understanding of cultural differences. Teaching Chinese as a foreign language the main purpose is to let students master the target language culture, improve the students' communicative ability. To acquire the necessary knowledge of language at the same time, clear the culture of the target language and native language culture differences. Therefore, teachers in the teaching process, not only to make language teaching and culture teaching, but also pay attention to change the past to grammar teaching method.This includes The first chapter is the introduction.The second chapter is the factors of intercultural communication and pragmatic failures, elaborated culture, the definition of intercultural communication and relevant theoretical and pragmatic definition and classification.The third chapter is the cross cultural pragmatic failure analysis, specifically from three aspects analyzes the causes of pragmatic failure.The fourth chapter is the teaching of Chinese as a foreign language in cross cultural Pragmatic Competence Cultivation Strategy: the relationship between language and culture; how to avoid pragmatic failures, how to cultivate students' pragmatic competence.The fifth chapter is the teaching of enlightenment and proposal, try to put forward some suggestions, so as to improve the students' pragmatic competence.Finally's the conclusion, summarizes the full text.