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Title Of The Thesis For Attention Economy And Culture Industry

Posted on:2012-09-08Degree:MasterType:Thesis
Country:ChinaCandidate:L X WangFull Text:PDF
GTID:2215330368989506Subject:Communication
Abstract/Summary:PDF Full Text Request
Since we are in the information explosive society, attention has become more expensive economic resource. Not only attention become the distribution of wealth, but also media industry such as advertising, sports and cultural industries has rapidly developed. Attention economy has become a very popular business model. In view of information economy are deepening. Pay attention to the research of attention economy. Get to know many of various ways of attention economic. It has a positive realistic significance to liberate the productive forces of cultural creative industries and to enhance consumer choice of power.This article focusing on some key issues of attention economy. The first chapter mainly expounds what is attention economy. The second chapter illustrates the star system is the basic system of attention economy. The third chapter discusses the entertainment economy. The fourth chapter discussed the development way of various media industries under attention economy. The first is about the business model of the Internet industry. The second is about the television program manufacture and the mode of image production. The third is about the way of book publication.The last is about the new media of boring economic and advertising marketing methods. The fifth chapter discusses the several problems of attention economy.This subject adopts literature research and the case analysis method for research. Which get material from the school library journal, various text data online and social research.
Keywords/Search Tags:Attention economic, Entertainment economic, Star systems, Media industry
PDF Full Text Request
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