The Research Of Lifestyle Sportswear Brand Design Eveluation System

The meaning of lifestyle sportswear is light and comfortable to wear, easy movement, simple random casual sportswear in people's daily work or leisure life. With the continuous development of society, emphasizing the stylish look and functional lifestyle sportswear in the market share gradually increased, lifestyle sportswear apparel industry will become one of the most important economic growth points. Followed by a class of life sportswear design requirements increase, and we need to solve the followed problems. What is a good lifestyle sportswear design, whether lifestyle sportswear products meet consumer demand. We need a reasonable specification for the design of the product design evaluation, at the same time enterprises need a perfect and scientific design evaluation system.At present, domestic theorists and sportswear business have fewer research for lifestyle sportswear brand design evaluation system, profit-oriented thinking of evaluation system leads to mistakes of designing lifestyle sportswear frequently,and enterprise lack of not only proper corporate and institutional design evaluation mechanisms, but also awareness of the design and evaluation of program evaluation. And it is difficult to adapt to the needs of enterprise development.In this paper, analysis of domestic sportswear brand development status and lifestyle sportswear market potential by SWOT analysis, In view of the manufacturing country in the world sportswear sportswear brand, but why not analyze the phenomenon of power, Plus analysis of domestic and comparative analysis of sportswear design, identify deficiencies and reasons, and through the analysis of the design features of lifestyle sportswear,lifestyle sportswear trends and market research data, establishing the index of lifestyle sportswear brand design evaluation, through the design principles and methods of establishing reasonable evaluation of lifestyle sportswear brand design in order to regulate and guide the design and evaluation of domestic sportswear company act, making China's lifestyle sportswear industry development prosperously.