The Research On The Application Of The Dong Ethnic Brocade Production Packaging Design

With the long history and profound connotation of national culture, together with the rapid development of China's economy and the renaissance of national awarness, the Dong ethnic brocade culture is meeting a number of opportunities and chanllenges for its Inheritance and development. To put the Chinese cultural elements into the product development and design is becoming designers thinking direction and research content. Dong ethnic brocade's rich model art, coupled with the expression and packaging design method have the unique culture art value. Putting the Dong ethnic brocade pattern into the local products packaging design can not only promote the national culture, improve the product value, but also drive our local products packaging design of reform and developmentIn this paper, the manufacture of Hunan province Dong autonomous county channel as research object, by the Dong ethnic brocade's appearance and local products packaging investigation, in-depth understanding of the historical evolution and Dong ethnic brocade's inheritance and development, investigation and study the local local products packaging design development present situation. From the analysis of Dong brocade patterns art forms and artistic characteristics, to sum up the Dong brocade patterns of artistic style and features. Through the analysis of the local native products packaging design characteristic and development current situation, to find out the native products packaging design problems and shortages existing in. Through research and analysis and comparison of domestic and foreign products packaging design art characteristic and form, to seek Dong brocade patterns with the local native products packaging design the design method of grafting. From the decorative techniques, use of color, style, material texture and other aspects generalize and discuss Dong brocade patterns in the native products packaging design performance. The summary of the Dong brocade patterns and native products packaging design in the style of packaging, packaging forms of national prominence and fusion. Through their own design practice of Dong brocade patterns in the native products packaging design application of innovation and development.In the pursuit of national cultural inheritance and innovation in packaging design, green and low carbon and environmental protection and sustainable development under the background of study, Dong brocade patterns in the native products packaging design application, to local native products to enhance its design value, cultural value and economic value has a positive meaning. In other regions, ethnic, folk visual cultural elements in packaging design application has a certain reference value. As native products packaging design innovation and development, national design concept of integration has played a certain role in promoting.