| The complex of Ink and the successful application of ink art unique languageaesthetics in modern advertisement design, proved the necessity and significance ofcombination of ink elements and modern advertisement design. It was accepted andutilized by more and more designers that the concept of modern advertisement designhas combined with the traditional ink art. Shipping ink by means of line is thetraditional Paintings form. Advertisement design is modern propaganda media. Theline form of Chinese ink painting absorbed modern concept of advertisement design,and advertisement design inherited traditional forms of line, complement andsupplement each other, blazing a special way on language expression, which inspiresadvertisement design greatly. And it fits the development trend of in modernadvertisement design. So, such study become valuable and worthy, it is helpful fordirect the nationality development of modern art.This article includes the analysis of the characteristic and current development ofChinese traditional ink art; the introduce of demand of modern advertisement design,and discussing the possibility and significance of the fusion between ink art andmodern advertisement design; to prove the important influence of ink art to moderndesign, for seeking the reasonable correspondence. Finally, through the appreciationof several typical ink style case for successful advertising of China, finished thedemonstration of mutual correspondence between ink element and modernadvertisement design. |
PDF Full Text Request