Dissemination Of The Value Of The Current Popular U.s. Drama And Its Impact Study

As products of television culture, American TV series always have the function to spread the mainstream values. In China, American TV series have a batch of faithful audience which includes the75's,80's, and90's generations, and deeply influent their ideas. These audiences, who are named for Chinese young generation, affect the whole country and nationalities.The value spared of American TV series is affecting the value of Chinese young generation, thereby affecting the core value system of Chinese society. This raises a series of practical problems:why it can change people's mind? What influence it makes to the Chinese young generation? What role does it play in the construction of the core value system of Chinese society? The answers to these questions are thinking about the "watching fever" of American TV series, but also the reflection of society the core value system's construction. This is the practical significance of the article.This article makes several current popular American TV series as study sample. Base on the media and the audience, this article makes the web-based survey and depth interviews. Then it analyses the transmission mode and the coding methods of American TV series, and the Chinese audience's decoding rules as well as the result of American TV series' value spared.This article thinks that the success of American TV series'value spared bases on the wide coding skills. In China, American TV series are broadcasting by the Internet, so it takes multi-level transmission mode.73.3percent of audience take Hegemonic reading, agree with the value of American TV series, and take part in the value spared. Most of the audience decodes the love, family, Integrity, and personality value.Because the problems of Chinese core social value communication, the Chinese young generation doesn't understand the meaning of Chinese socialist core value system, and they also disagree with it. On the contrary, they agree the values in American TV series, and make them as the life's standard.This article thinks that the value spared of American TV series impact both of the Chinese young generation and the core the core value system of Chinese society. It emphasizes the universality of the total value, and spread some missing value elements in the construction of socialist core value system. So the value spared of American TV series plays a active role in the in the construction of socialist core value system, however, it also deconstruct.