Research On Trademark Protection In The Process From Common Commodities To The Brand

Brand represents the image in consumers'heart, which come from products. It's a kind of trust and approval from the consumers. Because of its carrying product idea, culture and value, etc, it clearly can be regarded as a humanities connotation symbol of national culture.Now,with economic globalization, brand competition is playing a more and more important role.That a country has how many national brands, has been an important indicator to measure a country's core competitiveness. While in our country's reality, brand development is very slow in amounts ,which is not optimistic. Creating more national brand has become China's urgent needs.But a brand growth is indeed difficult! Any brand's formation is not a overnight's happening,but a long term of image building and popularity accumulation. Each brand is formed starting from ordinary commodities, step by step.In the process of its development, we need the trademark registration for product, image building and image rights protection, market development, and antitrust and so on. Therefore, to make more brand appear, we need the protection for products from the initial common goods stage,and much attention to the development protection of common commodities.Because this is source. Therefore,to realize the brand's increasing, more ordinary commodities to guarantee should be smoothly and successfully transformed for the brand, and trademark protection is the transformation process a key.Trademark relations to a brand image and visibility,therefore,the protection obviously became the key for brand image building and popularity accumulation. Therefore , research on trademark protection in the process from common commodities to the brand become necessary:based on how to better reduce the death of potential brand in future, from trademark angle,in the artical we will make the development of common goods to the brand the base.In direction of the development process in different stages of the trademark rights protection for different strategies,I will combine the trademark rights theory with achievements of domestic and international trademark protection standard, analyzes and definites the importance of initial protection for trademark rights ,and discuss and research different means of trademark protection.Trademark protection, according to the dynamic study for transformation process of ordinary commodities to brand, will be divided into three development stages for introduction. According to the function of trademark in differen stage, corresponding measures will be researched: in the initial stage, namely brand goods beginning stage, trademark registration system is in relation with that if a trademark can be in legal protection, especially registered abroad,which is a key for foreign trademark rights protection of brand and market development in the future.In the commodity development stage ,through trademark's exclusive rights protection ,against unfair competition and antitrust in commodity business, we can effectively maintain product image and promote product development. When the trademark awareness reaches a certain standard, registering well-known trademark can make trademark get maintenance of wider range, and the desalination will maintain product image better.