Discuss The Consummation Of Well-Known Trademark's Evaluation Standard

As the faces of commodities and services, trademark is the firstelement for consumers to discriminate different commodities and services.If a trademark has obtained approval by consumers, the consumers mayalso make the same choice for the next time. The reform developmenttide drives our country's economy becomes better, the material life hasbecome more abundant, various trademarks come with the commodityinto the daily life of common people.Trademark, the same as other things, has two different parts. A goodtrademark has huge commercial value. It not only can guide consumers tobuy high-class commodities and services but also can bring enormousbenefits to producers. Power and benefits may lead to some bad behaviorthat doer abuse authority to damage the excuse of other interest only forillegal profit. So, the appearance and development of trademark need awell specifications and protection system. There should be thepunishments for the unlawful act when provide lawful act in order toensure a sound development of the trademark. In this part, each country has its own laws and regulations to standardizing trademark market, so doChina. But because of a late starting of trademark law and a short perioddevelopment in our country, the trademark law still needs to perfect andimproved, especially in protection of well-known trademark.This paper is based on analyzing similar trademarks system offoreign countries, which gives references for evaluation standard ofwell-known trademark in China.