Research On The Realization Forms Of Popularization Of The Theoretical Result Of Sinicization Of Marxism

The report of the Seventeenth National Congress of the CPC pointed out that puts forward contemporary Marxist popularity, carry out in-depth the publication and popularization of the theoretical system of Chinese characteristics socialism. Therefore, this proposition attention among academics, become the research focus. Narrow contemporary Marxist popularization refers to the theoretical system of Chinese characteristics socialism, the study area of this paper is popularization of the theoretical result of sinicization of Marxism, contain the two.This paper argues that slogan is one of the effective realization forms of popularization of the theoretical result of sinicization of Marxism, and makes an analysis of the reasons in theory and practice. Finally, explored the problems and solutions in this process. This paper make a summarized of slogan meaning, history and its features,classification, clear the slogan of the nature and function, and other related forms. Combed the relationship between slogan and popularization of the theoretical result of sinicization of Marxism, reviewed the history of slogan in latter one, summed up the experience and lessons and its opportunities and challenges currently facing, finally put forward the countermeasures to improve slogans.Slogan has a long history in our country, originated in the slave society, feudal society after a long, thriving in the revolution and war, and now become reason and maturity. Before the reform, slogan full of passion and action, in the market economy environment, slogan gradually rational, humane, artistic.Slogan Propaganda accumulated valuable experiences since the founding of the country, but there are many problems. These problems include the lack of humane care, ignoring individual psychological characteristics of the audience, content can't keep up with the times, formalism and weak legal awareness and so on. The reason is related to both times change and social development, more is slogan creators can't keep up with the times. Reach the problems and reason of slogan is an important prerequisite to improve the work. For the analysis of economic globalization, information networking, and social transformation for the slogan brought opportunities and challenges is to enhance the publicity of the important practical slogan Basis.Propaganda slogan is a systematic project, only the government advocacy, social advocacy and public self-awareness, concerted efforts, to do balanced, can focused and targeted to tackling the problem. First of all, to master the development and promotion of scientific principles. Secondly, we must follow the special norms of slogan, the correct expression of slogan. Third, we must integrate information resources, make a scientific advocacy system. Finally, to increase public appreciation and cognitive capacity to consciously accept the publicity and education.