The Research Of Corporate Social Responsibility

Corporate social responsibility is an enterprise survival and the development essential condition. onlyto fulfill the social responsibility of the enterprise.the enterprise can be in the community to establish agood image, promote their development. Awareness of corporate social responsibility and corporate socialresponsibility needs certain social basis is a social development phase decision different stages ofdevelopment as well as the material basis of social responsibility is different. the current corporate socialresponsibility in China is China's current stage of social development decides the Chinese characteristiccomplex global social responsibility of the enterprise need the joint efforts of government, society. Thispaper starts from the concept of corporate social responsibility to start,analysis of the current corporatesocial responsibility in China's specific reason.think it not only a long time with our country in plannedeconomy.lack of social responsibility. and many enterprises attach importance to their own economicbenefits one-sidedly. yet to take social responsibility seriously and the lack of overall social environment.The author is aimed at these problems respectively. from the enterprise itself, consumers, governmentdepartments and social public opinion to explain the four aspects of influence of corporate socialresponsibility factor which to have concretely. finally based on the relevant departments to put forwardsome suggestions to encourage enterprises to better fulfill their social responsibilities.The enterprise society responsibility content mainly includes except outside enterprise's economicalresponsibility enterprise to staff's responsibility, the enterprise to consumer's responsibility, the enterprise tothe community and the environment responsibility as well as the enterprise to the social welfare and thesocial public welfare responsibility.The enterprise society responsibility main function includes: Enhancescustomer's degree of satisfaction; Enhances staff's degree of satisfaction; Portrays the good corporate image;Is helpful in the construction socialism harmonious society.present stage Our country Enterprise societyresponsibility existence question: The social responsibility appraisal system is imperfect; The enterpriseundertakes the social responsibility consciousness to be weak; The enterprise neglects the socialresponsibility importance; The enterprise in undertakes in the social responsibility process to haveblindness.These questions appear the primary cause includes: Surveillance mechanism flaw; Enterprise society responsibility consciousness lacking; Authority social responsibility appraisal systemvacancy.Passes through the question and the reason which faces to present Our country Enterprise carry onthe discussion analysis, obtains impels Our country Enterprise society responsibility construction the mainmeasure: Perfect enterprise society responsibility surveillance mechanism; Raises the enterprise societyresponsibility consciousness; Perfect social responsibility appraisal system; Perfect enterprise internalsociety responsibility mechanism.