Studies Based On The Web2.0 Sports Event Network Marketing

Along with the entire national economy's swift development, China's Internet economy displayed a swifter more and violent growth. This kind of growth manifests at the same time in China's Internet use population, on January 19, 2011, China Internet message center (CNNIC) had issued in Beijing "27th China Internet Development Condition Statistical reports", by the end of December, 2010, our country web cam scale achieve 457million, at the end of 2009 increases 73,3million people; Our country handset web cam scale reaches 303million, still draws the prime motors which the Chinese overall web cam scale climbs, but the user handset web cam increased range in 2009 becomes slower; What is most noticeable, the network shopping user year grows 48.6%, is the user grows the quickest application, indicates that more economic activities march into the Internet. The web cam quantity's growth has provided the solid potential market for the electronic commerce, but the electronic commerce cake does in a big way, will then cause more people to join to the so-called web cam's ranks, will share the huge welfare which together the entire Internet economy will bring.Currently speaking, the micro abundant marketing, the RSS marketing and so on are the web2.0 marketing principal modes, unifies its respective development the maturity, this article thought that the present stage micro abundant marketing pattern meets the requirement which promotes in the sports event network marketing. The union sports industry own profession characteristic and the attribute, the author exploringly proposed and carries on the analysis separately based on the web2.0 sports event network marketing's research from the sports event network marketing's superior inferiority, carried on to the sports event network marketing pattern had the pointed discussion.This article used the literature material law, the comparison methodology, the logical analytic method, the mathematical method of average, the representative analytic method, the case methodology to conduct the research and the analysis to our country sports event network marketing strategy, and proposed the corresponding suggestion, proposed the theory reference to the current our country sports event network marketing's strategy, promotion sports event network market imperfectness and the maturity. Indicated through the research that the present stage implements the web 2.0 sports event network marketing to have the urgency, this article through already has the superiority to the web2.0 technology and the applied analysis web2.0 marketing, also has the inferiority, therefore, also cannot stake everything on a single throw of the dice, cannot worship blindly these emerging marketing way, certainly should not neglect, even resist these marketing method, but is must study its strong point and uses, has served for sports event's marketing strategy.Implemented the web2.0 sports event network marketing the opportunity to be already maturer, the web2.0 marketing was also only one auxiliary marketing method at present, was one kind of supplement, but, this kind of supplement was necessary, its was advantageous to the cover tradition marketing scotoma, must therefore pay attention to and the traditional marketing pattern conformity in the implementation process. the web2.0 marketing's main marketing pattern in view of the sports event marketing's superior inferiority analysis, unifies the web2.0 marketing the basic principle, chooses the present stage to suit the sports enterprise web2.0 marketing the pattern: Sports event micro abundant marketing and viral marketing. although the web2.0 marketing is one inevitable trend, the network marketing for mature, but must perform to use and to take seriously, has the condition, to have ability sports enterprise to attempt is utilizing each web2.0 way to carry on the marketing, and unifies enterprise own characteristic, tried to find out a set suits the sports event marketing the web2.0 marketing strategy.Based on the above conclusion proposed that suggested related: 1) collects the website visit statistical analysis report data 2) the reserve talented person's reserve 3) to take the network maintenance and the network safety control 4) consummates the sports network marketing law.