Titan In The Image Of Yao Ming,

Player media image as special modern media image becomes important era image, exerting significant media cultural function and reflecting country image from side. Therefore, research on player media image and media reports on player media image take important reference worth in building country image and leading social cultural concept.The thesis is based on Yao Ming media image making problems under background of globalization, check and review domestic main sports newspaper Sports Forum Weekly by content analysis and discourse analysis on Yao Ming Image report. We have known Yao Ming star image symbolization and numeralization process and bring forth exploratory ideas on future player media image making and reports.The research result indicates that since Yao Ming in NBA, Sports Forum Weekly gives more and more attention to Yao Ming. Sports Forum Weekly mainly adopts communication for reports on Yao Ming with various types of literature and in details. Basic report attitude to Yao Ming is subjective but still with reports'agenda setting. Written report is enormous, reflecting in: adopts various methods to describe Yao Ming hero image in competition field; passive attitude to Yao Ming in Yao VS O'Neal; stress emotional description in order to make vivid Yao Ming image; avoid and try to desalt even defense for negative image; catch public image to show Yao Ming's love. Picture reports is enormous, reflecting in: certain country mainstream belief color; Yao Ming in competition field and training is shaped as hot Latin blood, overbearing, hard working and responsible man image; sick and wounded topics emotionalize people; stress Yao Ming out field treating the people as he would treat his family; Yao Ming report carton has been enlarged and overstated with obvious positive image.Seen from discourse construction, reports on Yao Ming in Sports Forum Weekly in 2002-2010 has changed greatly in image making, especially represented by report title, report topic and report narrative mode, where Yao Ming media image not only as basketball player bust also as"go to sports".Generally speaking, Yao Ming image reflected or made by Sports Forum Weekly is positive factors leading and continuously"go to sport"international era idol.Main factors restricting and influencing Yao Ming image in Sports Forum Weekly include Yao Ming's influence; sports life and role change since debut of Yao Ming; report position and attitude of Sports Forum Weekly; subjective requirements for national image and demands of domestic audients and the success operation of the yao's team.Such star player image as Yao Ming will be packed and built by media. Media shall give much deliberation in order to express subjective, real and complete player image and make player image exert its own worth and function.