Talk About The Sports News On The Construction Of China’s National Image

Domestic and foreign experts and scholars on the subject of media to shape the country’s image and related content have had more extensive and in-depth research. Since the1980s and1990s, along with China’s comprehensive national strength and international status significantly enhance the international exchange and dissemination of the increasing trend of globalization is. Use of news media to shape the country’s image has become widespread news media attention and explore academic topics, also the national and foreign exchange impact of modern international relations an important issue, to explore both the theoretical and practical effect.In possesses about the news dissemination and in the national image construction relations scientific research, studies the sporting news to be miniscule specially to the national image construction influence, therefore, on the sports news on the impact of national image building is one of the important issues, it has a profound exploration of the value.In this paper, defined within the country’s image as the basis for that is how our country’s sports news on China’s national image for construction, mainly for its positive effects,summed up the image of our national sports news on the construction of a special contribution. Also, generated in the process of building some of the negative effects analyzed, and targeted recommendations. Zhou Mingwei’s "image of the country’s Studies Forum," and the section of Peng’s "national image building in the communication strategy" is to study the impact of China’s national image of the sports news of important construction works. By the value of these two books provide clues to the sports news on the impact of China’s national image building a more profound study.