A Study On Brand Development For BasicEducation In China

Since China has entered the twenty-first century, with high-speed development ofthe economic, people's living standards are improving. Education ??as an importantpart of people's livelihood, needs to constantly adjust to economic development.Especially in the field of basic education, nine-year compulsory free education hasbeen fully implemented, and high school is showing the trend of free education.Theissues of Basic education quality ,inefficient use of educational resources,andEducational Equity gradually protrude. How can we solve these problems? We couldintroduce the market mechanisms in the service field of public education,.Morespecifically, the brand concept can be introduced in the field of basic education. theintroduction of the concept can not only improve efficiency in the use of educationalresources and the quality of educational services, but also it can broaden the scale ofhigh-quality educational resources and fundamentally ease the contradiction betweensupply and demand of the quality education resources.During the development of basic education brand research process, this paperadopted the following research methods. First of all, I engaged in extensive reading ofreferences relating to basic education, marketing and branding; Secondly,to make itmore persuasive, I investigated and studied a number of brand schools thoroughly,and visited some outstanding education scholars and principal.Based on building the theory of basic education brand, discussing attributes ofbasic education brand, and analyzing ways of brand development in basic education,this paper not only discoursed clearly what the basic education brand should be from astatic point, but also discussed in terms How to cultivate the basic education brand incertain model and process from the dynamic point. This paper introduces the brandconcept into the field of basic education.It guarantees rapid improvement in thequality of basic education services, without losing the functions of publicservices.What's more,it can increase the size of high-quality educational resourcesquickly which is the target that China is trying to achieve in the field of basiceducation. With China's national strength increasing, government's investment in the area ofbasic education is expanding. As consumers of education ,the government and peopleneed more high-quality educational services. Basic education schools can introducethe brand concept reasonablely in the field of basic education, building basic brandeducation school in a scientific way positively. With the formation of Basic Educationbrand, basic education will be leaps and bounds.