The Construction And Enhancing Of College Brand

The science champions of provinces and cities become the focus of attention every year, after the college entrance examination ending. Some schools are more able to recruit the number of proud champion. That is a reflection of recognition to community school's brand. In recent years, schools have been merged, renamed and aimed at the bigger schools. This is reflected that our university is still a lack of own characteristics and can not really establish its own brand from one aspect of. In the face of China's vigorous development of higher education and the increasingly fierce competition in the education market, how to precede from reality, with its own characteristics as the basis for the establishment, maintenance and upgrade its own brand is the important issue to every colleges and university.This paper researches on the building up, application of our country branded Colleges and Universities system and the operating and upgrading the college brand, on the basis of theoretical analysis and does an in-depth analysis on Lu Dong University. The article is divided into five main parts:For the first part of the introduction, including the problem, literature review, as well as the structure and innovation.The second part is colleges and universities to enhance the brand building and theoretical analysis, including the meaning of the brand and identity, the formation mechanism of colleges and universities, and other brands.Partâ…¢is colleges and universities brand-building system, including the brand-building need for colleges and universities, colleges and universities the status quo and building brand value and building a system of assessment.Partâ…£is divided into colleges and universities to operate and enhance the brand strategy, mainly of operating in an advanced and accurate positioning of the school, strong school culture, teachers strong, high-quality personnel training, standardize the design of the image of colleges and universities, the international impact of opening up and so on.Partâ…¤is the colleges and universities to enhance the brand value of case studies to Lu Dong University.The innovations of this article are to build a relatively objective and rational system of colleges and universities to assess the value of the brand; Second, by using of the existing theoretical analysis to analyses the University of Lu Dong to provide guidance to the next step.